Building A Crisis Communications Plan

If there’s one battle any company must prepare themselves to fight, it’s handling a public relations crisis. With social media platforms such as Twitter, Facebook, and Instagram - one small misstep can easily turn into a worldwide embarrassment. There is however a solution - call them your company’s “Avengers” whenever trouble arises. They are your official Crisis Communications Team.

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Why Your Social Media Plan Should Include a Blog

Our co-founder Olivia recently attended a luncheon hosted by the San Antonio Chapter of the Public Relations Society of America (PRSA). Now, if at this point you’re wondering what Public Relations (PR) and Social Media Marketing (SMM) have to do with each other then go ahead and fast track to filling out our contact form. If you sort of understand how PR and SMM work together, then enjoy Olivia’s notes!

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Hayse Marketing & Beyond!

On January 4th, 2017 Hayse Marketing celebrates a milestone: 4 years in business! We have been blessed to have many of our very first clients still with us, but for those supporters that we’ve picked up along the way, we invite you to  take a brief walk down memory lane!

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Upgrade Your Tracking with The Facebook Pixel

  As marketers, one of the most critical - and oft-forgotten - aspects of successful campaign maintenance is tracking.  As we discussed in last month’s blog, gathering and analyzing data helps prove the effectiveness of an ad, or provides a guide for more successful ad creation.  Traditionally, analyzing the results of an ad and translating the resulting numbers into a useful percentage to determine the effects of the ad is a lengthy, convoluted affair, involving a large number of detailed and often-arcane steps.  However, with the Facebook  Pixel, tracking customer behavior has never been easier.

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Power Up Your Small Business By Hiring A Social Media Manager

For any small business, controlling marketing spending is of the utmost importance. Small businesses simply cannot afford to go toe to toe with larger organizations when it comes to a marketing budget. The demands of maximizing profits often means that the entrepreneur usually has many responsibilities that take up too much of their time and that certain parts of the marketing strategy may need to be outsourced.

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Essential Social Media Marketing Skills

These days it seems as if everyone under the age of 25 has some sort of social media presence and that anyone with a basic knowledge of social media platforms could be a Social Media Manager (SMM). We hate to break it to you, but it takes more than knowing how to set up a profile to successfully market your small business online.

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Facebook Events Summit at SXSW!

We may not have gotten to listen to famous keynote speakers or rocked out at a concert, but the Hayse team was honored to attend the first ever Facebook Events Summit as part of SXSW. We got to hear directly from Facebook staffers about how business owners can use Facebook Events to promote their events and increase attendance as well as hear about upcoming new tools.

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How E-Mail Marketing Can Help Your Small Business

In the marketing world, it’s always a challenge to promote your business in fun and creative ways. From managing all your social media pages to updating your very own website, we know it can be exhausting. If you are a small business owner, it is important to consider adding e-mail marketing to your plan though. You’d be surprised how easy e-mail marketing can actually be.

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