In our last blog post we discussed viral content and the formula it takes to go viral. Keeping with that topic we want to specifically discuss viral videos. Last month was National Humor Month and You Tube saw no shortage of pranks caught on camera. Believe it or not there was a good amount of viral marketing videos posted as well. Our favorite was Hubspot’s Sprocket Vision video posted below. For other examples, check out this Inc.com article - “9 Irresistible Viral Marketing Videos.”
We’ve said before that while Google is the largest search engine in the world, it’s You Tube that is the underestimated second largest search engine. These days when searching for “How To Make a Grilled Cheese” most folks would favor watching this process than reading the steps. Here are some other video marketing stats:
75 million people in the U.S. watch at least one online video a day.
40 billion videos are shared each month.
72 hours of video are uploaded to You Tube every minute.
So, what does it take to go viral on You Tube? We’ve found that the most watched marketing videos use one of the following tactics to gain views:
Pranks caught on tape.
Playful nudity or sexuality.
Cash prize offers or contests.
Unbelievable stunts (Red Bull Flugtag)
Lots of quirk (Shiner White Wing)
Satire (Saturday Night Live)
Element of surprise (flash mobs)
Product highlights (Kelty Packs)
Subtly crude (K-Mart’s Ship My Pants)
If you are interested in making a viral marketing video for your company please let us know! We have more than one production company we can work with to fit any need, vision, or budget.