Mobile Marketing: Surviving Mobile-geddon

On April 21, 2015 Google released a significant new mobile-friendly ranking algorithm that’s designed to give a boost to mobile-friendly pages in Google’s mobile search results. It’s known as the mobile-pocalypse or mobile-geddon. Basically, search engine results on mobile will no longer include websites who are not mobile friendly. This means you may see different search engine results on desktop vs mobile. Google designed this update in order to give mobile-friendly pages more visibility. In a world where we spend countless hours on our phones, this would seem like a wise decision. However, the impact it made on some businesses was catastrophic. For the businesses whose websites were mobile friendly, they had no worries. If they weren’t, time was lost and money was spent to catch up while other websites continued to flourish.

What exactly is a mobile friendly site? It is a site that can also be viewed on a mobile device (cell phone or tablet) and is formatted in an easy to navigate layout for mobile users. If your website is not compatible on mobile then it’s likely your search engine optimization (SEO) ranking has plummeted with the implementation of Google’s newest algorithm. Here at Hayse Marketing we were proudly NOT affected by mobile-geddon. Our strategy has always been that a website project is not complete if there isn’t a built in mobile friendly version. Due to our diligence, our client’s websites were unaffected. This isn’t the first time major changes at Google have affected mobile marketing and it won’t be the last. Hayse Marketing is here for you to ensure a successful future. Contact us today to see how we can help!