Online Marketing vs. Paid Advertising

You often find that many people confuse marketing with advertising, and vice-versa. Both are important but very different. Knowing the difference and having the right team behind you can put your company on the path to significant growth. First, we will review each formal definition and then define how the Hayse Marketing team can help you!

Formal Definitions:

  • Marketing is the systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for mutually advantageous exchanges or a transfer of products and services.

  • Advertising is the paid, public, non-personal announcement of a persuasive message by an identified sponsor; or the non-personal presentation or promotion of products or services to existing and potential customers.

After reviewing both definitions, it’s easy to understand how the difference can be confusing to the point that people think of marketing and advertising as one in the same, so let’s break it down a bit more. Advertising is a single component of a much bigger marketing plan. Picture marketing as a pie in which all pieces must work independently as well as together towards the same goal. The marketing pie includes product, price, place, and promotion. Within promotion is where you will find all advertising.

Advertising Stats:

  • The average person has daily exposure to about 600-625 ads in any form.

  • Advertising is typically the largest expense of most marketing plans, followed by public relations and research.

Now that we understand that marketing is a pie that includes advertising, let us define where Hayse Marketing lives. Hayse Marketing is an online marketing team focused on website development and management, social media marketing, blogging for business, and email marketing. All of these services exist within the promotional piece of the marketing pie. Our goal is to help clients increase their online presence through engaging content, appealing aesthetics, and maximum market exposure. While we can help with paid advertising online, we will always believe in using your analytics to know your audience and engage with them as best you can organically before buying clicks or likes. Please contact us if you’d like to set up a free marketing consultation for your businesses!