Online Marketing: Traditional Blog vs. Video Blog

When it comes to marketing your business on the internet most marketing teams tend to utilize some sort of a blog, as it helps them get more personal with their target audience. Most marketers are already used to crafting thumb stopping sentence structure and some have even started to evolve into power video editors. As visual content becomes more and more important, video blogging (also referred to as vlogging) has quickly become popular. Today we ponder the question, does one type of blog out-do the other?

At first glance, a traditional blog appears the more practical solution. With regular and optimized blog posts, it is fairly easy to drive more traffic to your website without investing too much time and money. Well written blog content can help develop relationships between your brand and potential customers. On the other hand, a major benefit of utilizing a video blog in your marketing plan is that your audience can easily grasp your energy and enthusiasm. On video, there is no question of the author’s tone. Early video blog adapters used platforms such as YouTube, Vimeo, and Vine. Lately with options like Periscope and Facebook Live, video seems to truly be taking over.  However, before anyone dives into the world of video blogging it is important to note that crafting a high quality marketing video can be more complicated than writing a blog. No one is a naturally born videographer or editor, video blogging takes time and skill. You also have to choose and learn the right equipment for the job.

In conclusion, we believe it’s best to be diverse in your marketing efforts and utilize videos on your existing traditional blog (as well as your company’s social media pages).  Hayse Marketing knows how to generate both written and video content. It is our desire to collaborate with your brand, communicate with your audience, create high quality content, and connect you to new customers. We offer free consultations where we can talk about your business and how we might be able to work together. Simply Contact Us!