How E-Mail Marketing Can Help Your Small Business

In the marketing world, it’s always a challenge to promote your business in fun and creative ways. From managing all your social media pages to updating your very own website, we know it can be exhausting. If you are a small business owner, it is important to consider adding e-mail marketing to your plan though. You’d be surprised how easy e-mail marketing can actually be. With programs like Mail Chimp, you can share a blog or update with your customers with just the click of a button. If you do take on e-mail marketing, please be forewarned that it is very easy to abuse. There is such a thing as too much and/or too little.

We know what you’re thinking, “who reads e-mails anymore?” Good e-mail marketing is all about timing, formatting, and getting readers to click on your links. Our recommended time frame for sending out e-mail newsletters is bi-weekly or monthly. You don’t want to “bother” your readers and we believe that in most industries weekly is generally too much. If you’re utlizing blogging for your businesses, you know that promoting your blog is important. An e-mail blast can help generate more hits. However, a full blog post on an e-mail can look dreadful if it’s too long. Giving an excerpt of your blog with a “read more” call to action (CTA) gives hits both to your website as a whole and the individual blog page depending on the formatting. You want to entice readers to check out more blogs, follow you on social media, and subscribe to your newsletter if they haven’t already. Careful and creative designs on your e-mail campaigns can really help their performance. Ask yourself, “If I received this email, would I inquire more about this company’s services?”

    Consistent and creative e-mail marketing is exactly the type of service that you can benefit from with Hayse Marketing. We know just when to schedule them, how they should be designed, and when there’s too much or too little content. From building up your list of e-mail subscribers to actually writing your blogs, we can take care of all your content needs! Contact us today for a free consultation.